Monthly Archives: June 2022

David Seaman – Rolls for Goals – Award Winning

The Chartered Institute of PR (CIPR) Excellence Awards ceremony, is the most prestigious night in the public relations calendar that took place in London on the 8th June 2022.

MHP Mischief was the biggest winner on the night picking up three awards, including ‘Best Consumer Relations Campaign’ that involved David Seaman.

Just Eat was one of six official partners of the 2020 UEFA European Championships and they needed a summer time activation plan that would cut through in a crowded field of hundreds of brands jostling for attention. The needed to deliver not just likes, broadcast minutes and column inches, but app downloads and, crucially, purchases.

The Mischief team created ROLLS FOR GOALS, a campaign that tied-in with JustEat’s exclusive partnership with Greggs and created a new commercial mechanic.

For every home nations goal scored in the Euros, they gave away a free sausage roll from Greggs, courtesy of JustEat. It was sampling on a nationwide scale and worked on the basis that once you’ve had the JustEat x Greggs experience, there’s no going back.

After a long, grey lockdown, they knew the launch needed to be unselfconsciously joyful and we enlisted the help of sausage roll connoisseur and ex-England keeper David Seaman who took a giant, orange Rolls-wagon to London and Manchester to see if England fans could prove themselves worthy of a roll by scoring a penalty against him.

Hannah Botterman – Champion!!

Huge congratulations to Hannah and Saracens being crowned champions of the Allianz Premier 15s, beating their West Country rivals Exeter in the final.

Saracens reached their fourth final in a row after finishing top of the league with 16 wins from 18 games and then overcame reigning champions Harlequins with a 30-10 win at the StoneX Stadium.

Exeter Chiefs, in just their second season in the Allianz Premier 15s, finished second place in the table to secure a home semi-final and scored a try in the closing minutes to beat Bristol Bears 28-24 at Sandy Park to reach their first ever final.

In their two meetings this season, Saracens won 32-19 in their round five meeting in London but in round 16 Exeter managed to inflict Sarries’ heaviest since the inception of the league with a 54-12 victory. 

Saracens enjoyed an emphatic 43-21 win over Exeter Chiefs in the final played in Worcester.

Ben Cohen & Kristina Rihanoff – Maldives

Ben and Kristina, who own wellbeing being facility SooYoga (www.sooyoga.com) have aligned with the holiday resort brand, Soneva; www.soneva.com

Soneva is all about offering experiences with Intelligent Luxury in mind. The brand is environmentally responsible and focused on sustainability.

15th – 31st October The family will be stay at Soneva Fushi and Soneva Jani. As well as enjoying all that the resorts have to offer, they will be leading a series of wellbeing, fitness and yoga sessions for holidaymakers.

Ben Cohen and Kristina Rihanoff – Soneva