Month: August 2026

Dan Carter – South Africa | Greatest Rivalry

GamePlan returned to South Africa with New Zealand legend Dan Carter for a packed couple of days around the latest chapter of the Greatest Rivalry series between New Zealand and South Africa.

Working with our partners on the ground in Johannesburg, Coral Communications and Unorthodox Group,  Dan took part in series of events including private dinners, talks and a well-received coaching clinic before heading to Ellis Park for the Springboks v All Blacks clash. He watched the game alongside guests in the Vodacom Suite, including former Springbok Schalk Brits.

A busy few days, plenty of miles covered and a lot of rugby — but another great GamePlan project delivered.

David Seaman – Betway Clubhouse

The new Betway Clubhouse global TV campaign launched, bringing together 27 sporting and entertainment stars from across Betway’s international partnership portfolio.

David Seaman features alongside some seriously big names, including Thierry Henry, Erling Haaland, Bruno Fernandes, Carlos Sainz, Alex Albon, Dricus du Plessis and Vladimir Guerrero Jr., as well as members of the Springboks.

The campaign is built around the idea of the Betway Clubhouse – a place where all the sports and stars come together under one roof. Thierry Henry takes on the role of Clubhouse Manager, welcoming a cast that spans football, Formula 1, UFC, baseball and rugby.

Shot across multiple international locations, the campaign is rolling out across TV, digital and outdoor media, with the Clubhouse concept also being brought to life through fan experiences.

Great to have client David involved in such a strong global line-up

Welcome to the Betway Clubhouse!

David Seaman – Kuala Lumpur | Premier League Productions & Astro Malaysia

David Seaman was joined by his wife Frankie in Kuala Lumpur for a busy few days working with Premier League Productions and Astro Malaysia, combining live broadcast work with media, content and fan engagements.

The trip included a series of TV, radio and media interviews, content filming and appearances supporting Astro’s Premier League coverage, as well as involvement in the launch of PL I Love You, the new eight-episode drama series co-produced by Astro and the Premier League.

David was also back in the studio for live Premier League broadcast coverage, bringing his experience and insight to the opening weekend action, alongside a number of fan-facing activities and community engagements.

A great few days in Malaysia, working with the team on the ground and giving David the chance to connect with Premier League fans in a market where the competition has a huge following.

Jay-Jay Okocha x Topps

The new partnership got underway as Jay-Jay Okocha joined Topps for his first private signing session, held in Buckinghamshire. The collaboration brings one of football’s most entertaining and recognisable personalities together with one of the world’s leading names in sports trading cards and collectibles.

David Seaman – The Hundred at Lord’s

A quick change of sporting scene for David Seaman, who headed to Lord’s for London Spirit v Birmingham Phoenix in The Hundred. David joined the Sky Sports coverage, getting involved on camera and even doing some live catching as part of the broadcast. A very different kind of keeping!

Ben Cohen – MSC Cruises | Rugby Legends Cruise

Ben Cohen headed back to sea with MSC Cruises for a special 12-night Rugby Legends sailing aboard MSC Virtuosa, departing Southampton for the Canary Islands.

Joining fellow England 2003 Rugby World Cup winners Ben Kay and Neil Back, alongside Kristina Rihanoff, Ben was at the heart of a packed programme of rugby, entertainment and fan experiences. Guests enjoyed live Q&As, meet & greets, photo opportunities and rugby coaching sessions, with plenty of stories from England’s famous World Cup triumph along the way.

There was also time for something a little different, with Ben and Kristina bringing some dancefloor action to the ship.

Another great partnership with MSC Cruises, giving Ben the chance to connect directly with fans and bring some of the stories, characters and memories of the 2003 World Cup to life at sea

Dr Makaziwe Mandela – ANADIM, Mexico

Dr Makaziwe Mandela travelled to Cancún, Mexico, to deliver a keynote address at the 82nd Annual ANADIM Convention, speaking to leaders from Mexico’s pharmaceutical sector. Her presentation focused on authentic leadership, collaboration and creating meaningful change through words and actions.

It was a fantastic event, with Dr Mandela receiving excellent feedback from delegates and organisers following her keynote.