The Creative Moment Awards celebrates the creators and the makers of exceptional creative work across the PR, advertising, marketing and communications sector. Innovative thinking, exemplary execution and memorable ideas are the foundations of the creative industry, and the awards recognise and reward brilliantly exciting creativity.
Tukwini Mandela joined up with Snap to support their fantastic ‘Hidden Black Stories’ project. This was launched on the 11th February, the anniversary of when her grandfather President Mandela was released from prison in 1990.
An Augmented Reality (AR) experience unpacking Black stories that are hidden in the public realm, created in partnership with Snap Inc. (with input from several expert U.K. organisations including, Black Cultural Archives, Black History Walks, Mary Seacole Trust, Nubian Jak Trust, Slavery Remembrance, and 100 Great Black Britons.)
The new suite of AR experiences is part of Snap’s ongoing commitment to lend its platform to underrepresented communities and showcase the power of AR as an advocacy tool.
It was a fantastic initiative that won Most Creative Experiential Campaign of The Year.
Judges’ comment: “A really powerful campaign that’s both relevant and puts the product at its heart.”
Congratulations to all involved!
MOST CREATIVE EXPERIENTIAL CAMPAIGN OF THE YEAR
WINNER: SNAPCHAT, PRETTYGREEN AND BROADCAST REVOLUTION – HIDDEN BLACK STORIES